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About Logan

I’ve been building live music events for more than 17 years. Over 500 shows later and my passion for this work continues to grow. I connect people, motivate teams and create experiences that audiences carry with them long after the lights come up.

I believe that the process of creating entertainment should be, well… entertaining. So I thrive on working with teams and artists that are committed to the audience and the craft. But, far from creativity for creativity’s sake, my greatest satisfaction comes from delivering shows where the tickets are sold out, there’s a waitlist for the next event, and the venue’s reputation and bottom line are all green, green, green.

Logan Schmitz, Creative Director and Live Entertainment Producer

Services

Showreel

Logan Evolv Collection Showreel 2026.

Event Production

Creative direction, live music and event production across London, Ibiza and beyond.

Singer performing live at a London event
Musician performing on piano at a live event
Vocalist performing live at an event
Mariachi musicians performing at a live event in London

Selected Clients & Collaborations

A selection of brands, artists, venues and creative teams Logan has worked with across live music, entertainment and event production.

George Michael · Ministry of Sound · Hedkandi · SuperMartXé · Matinée London · Smirnoff · Anya Hindmarch · Universal Home Entertainment · Warner Bros · Paramount · International Music Summit

Ketel One · Aperol · Johnnie Walker · Coca-Cola · The Evolv Collection · Quaglino’s · 100 Wardour Street · Madison · Bluebird Chelsea · German Gymnasium · 20 Stories · Haugen

17+ Years in live entertainment
500+ Shows delivered
£1M Annual entertainment budget managed
4 Years Rhythm N Brunch sell-out run

Get in Touch

For creative projects, music management, artist enquiries, event bookings, venue enquiries or general enquiries, get in touch.

Email Logan →